Directed and shot by Tyler Mitchell, the digital campaign captures what strong femininity looks and smells like.
The mother-to-be shows us how it smells to “feel free.”
Celeb-approved label Basliq has had a pretty wild journey so far, here’s what you need to know about its most viral moment.
Because everyone has a right to choose.
From Billie Eilish’s throuple to naughty ‘Saltburn’ references..
Meet the women of color who are the real trendsetters.
It’s time to transform your skincare routine with the help of Mrs. Bieber.
You’re sure to sleigh in the label’s new holiday collection.
Spoiler: it’s not just because it’s festive…
From Hailey Bieber’s favorite freckle pen to inclusive claw clips that can handle any hair type.
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