Hailey Bieber Stars in YSL Beauty's "Libre" Fragrance Launch
The mother-to-be shows us how it smells to “feel free.”
YSL Beauty‘s “Libre” perfume was launched in 2019 and has always stood out as a fiery, confident and feminine fragrance. Since its original launch, the brand has released six interpretations of “Libre” with the newest addition dubbed “Libre Flowers and Flames.” The perfume contains tones of “Vanilla,” “Orange Blossom” and “Sun-Kissed Florals” to embody the bloom of womanhood.
To introduce this new addition to the family, YSL Beauty teamed up with renowned photographer and cinematographer Tyler Mitchell to capture breathtaking stills celebrating authentic living, YSL “Libre” style.
The inspiration behind the new fragrance is inspired by the spirited but confident “Libre” aura, made up of strong feminine voices who live a life without limits. The perfume celebrates a woman who embraces her dualities and is beautiful in her vulnerabilities. So, what better muse to represent this than entrepeuneur and mother-to-be, Hailey Bieber?
“I’m excited to be one of the women representing this generation and to be a part of this project during such a special time in my life. This project allows us to show the strengths in self-ownership, confidence and diversity. I’m very happy to be a part of it” shares Bieber in a press release.
In the coming weeks, stay tuned for the unveiling of three additional talents as the project continues.
The new “Libre Flowers and Flames” fragrance is available on the YSL Beauty website and selected stores.
For more fragrance news, read about Sabrina Carpenter’s latest perfume, Cherry Baby.
