India
“Tropic of Sheena” is the South Asian-American brand’s first bespoke fragrance.
Including jewelry, candles and of course: chai.
Embodying the vibrant spirit of India through a contemporary new lens.
“Naming the brand Kulfi was about anchoring the identity in something culturally specific, personal and celebratory—something that says: you belong here.”
Blending Indian culture and craftsmanship with Nike’s perfomance-led ethos.
Met with mixed reviews from attendees and online viewers.
We speak to founder Tasha Sumant about the brand’s journey so far and recent PFW showcase, “Can You Cook?”
“Vanilla Muse” marks the first fragrance under Seerat Saini’s direction.
Is it the ingredients, bottle or something else entirely?
Creating the first-ever Diwali doll just in time for the festival.
Teaming up with local artist and creative director, Kshitij Kankaria.
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