CUUP Channels Sunny Summer Weather With New Yellow Underwear
Fashion

CUUP Channels Sunny Summer Weather With New Yellow Underwear

Cop the brand’s signature lingerie styles in “Sun.”
2,526 Hypes

CUUP Forays Into Swimwear With First Bikini Collection
Fashion

CUUP Forays Into Swimwear With First Bikini Collection

Offered in 53 different sizes for all body types.
2,877 Hypes

CUUP's Signature Lingerie Pieces Get Dressed in New "Sea" and "Ether" Colorways
Fashion

CUUP's Signature Lingerie Pieces Get Dressed in New "Sea" and "Ether" Colorways

Refresh your spring intimates collection with these updated styles.
19,683 Hypes

The Ultimate 2021 Mother's Day Gift Guide
Art & Design

The Ultimate 2021 Mother's Day Gift Guide

Featuring fashion and home picks from Dior, vitruvi and more.
13,035 Hypes

CUUP Launches New Underwear Design, The Tap
Fashion

CUUP Launches New Underwear Design, The Tap

The classic, high-waisted silhouette is available in four colorways.
5,126 Hypes

CUUP's Latest Lingerie Capsule Takes Inspiration From Artist Alma Thomas
Fashion

CUUP's Latest Lingerie Capsule Takes Inspiration From Artist Alma Thomas

Debuting two new hues from the underwear label.
7,310 Hypes

CUUP's New Lingerie Campaign Proves Style Is Ageless
Fashion

CUUP's New Lingerie Campaign Proves Style Is Ageless

The bra company features older women in an inclusive shoot.
20,813 Hypes

Yes, "Granny Panties" Are Back – Here Are 16 Designs You Can Shop Now
Fashion 

Yes, "Granny Panties" Are Back – Here Are 16 Designs You Can Shop Now

These high-waisted briefs are the definition of comfort.
21,876 Hypes

CUUP Welcomes the Holidays With New "Dusk" Colorway
Fashion

CUUP Welcomes the Holidays With New "Dusk" Colorway

Update your lingerie drawer with these must-have styles.
35,608 Hypes

CUUP Is the Inclusive, New-Gen Lingerie Brand You Need to Know
Fashion 

CUUP Is the Inclusive, New-Gen Lingerie Brand You Need to Know

Co-Founder Abby Morgan discusses how the label helps women embrace modern femininity.
15,893 Hypes

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