Fashion

CUUP Welcomes the Holidays With New "Dusk" Colorway

Update your lingerie drawer with these must-have styles.

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35,669 Hypes

CUUP Welcomes the Holidays With New "Dusk" Colorway

Update your lingerie drawer with these must-have styles.

Following the launch of its “Zest” collection, CUUP has unveiled another colorway for the upcoming holiday season. Dubbed “Dusk,” the new shade arrives in an eggplant purple hue inspired by the color palette of fall and winter.

The range includes the lingerie brand’s popular bra silhouettes such as the Balconette and Plunge, as well as underwear styles like the Bikini, Highwaist and Thong. Physical gift cards have also been made available, allowing your friends and family to experience CUUP’s full virtual fitting process. According to the label, each card comes with a custom tape measure and a QR code, which will direct you to a link where you can book a private fitting session with one of CUUP’s Fit Therapists.

Take a closer look at the offerings in the lookbook above. CUUP’s “Dusk” collection ranges from $18 to $68 USD and is now available online.

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