CUUP Forays Into Swimwear With First Bikini Collection
Offered in 53 different sizes for all body types.
CUUP, the lingerie brand loved for its minimal designs, has now launched its first-ever swimwear line. In addition to the label’s signature aesthetic, the collection comes in 53 different sizes for all body types.
Over the past two years, CUUP has conducted over 100 fittings on 25 women’s bodies to develop a comfortable fit for all. From sizes 30A to 42F, the swimsuits are offered in a variety of bra options. ”Our customers asked, so we made it! Notoriously limited, swimwear as we knew it had to change. So we took our renegade approach to sizing and silhouettes to revolutionize swimwear with fit, function, style and support that celebrates our customer,” the brand’s co-founder Abby Morgan shares in a statement.
The line, comprised of three bikini tops and three bottoms, is dressed in five colorways – “Black,” green “Seaweed,” brown “Earth,” red “Lava” and white “Shell.” Scroll through the gallery above to check out the designs priced at $68 USD for the bottoms and $98 USD for the bikini tops. You can shop the pieces exclusively at CUUP’s web store.
