CUUP Launches New Underwear Design, The Tap
The classic, high-waisted silhouette is available in four colorways.
CUUP, the lingerie company known and loved for its beautifully designed and comfortable intimates, has added a new design named The Tap to its sophisticated collection of underwear.
Made for everyday wear, the latest style from the brand is its fullest coverage underwear yet, boasting a chic, high-waisted silhouette. Crafted from extra soft modal fabric, the piece feels lightweight on the skin, while its high-stretch waistband and sans side seams design offer a smooth feel against the body. Ideal for pairing with your favorite CUUP bras, the underwear comes in four core colorways, including “Espresso” brown, “Clay” red, “Black” and “Taupe” pictured in the campaign above. Size options of the underwear go from XS to XXL.
The Tap retails for $18 USD each (or $45 USD as a bundle of three underwear pairs) at the CUUP website, now shipping to U.S. as well as Canada.
To learn more about the lingerie brand, read our interview with CUUP co-founder Abby Morgan.
