Jordan Brand | Hypebae

Step Into Spring With the New Air Jordan 2 Low Craft "Atmosphere"

Step Into Spring With the New Air Jordan 2 Low Craft "Atmosphere"

Seersucker for Spring? Groundbreaking.

By Navi AhluwaliaFeb 1, 2023

8,400 Hypes

Jordan Brand Announces Notorious B.I.G. x Air Jordan 13 Auction With Sotheby's

A total of 23 pairs are up for grabs.

By Navi AhluwaliaJan 24, 2023

1,932 Hypes

Celebrate the Year of the Rabbit With Red Pockets From Your Favorite Brands

Celebrate the Year of the Rabbit With Red Pockets From Your Favorite Brands

Featuring Loewe, Gucci, Fendi and more.

By YeEun KimJan 20, 2023

6,117 Hypes

The Women's Air Jordan 4 Gets Dressed in "Seafoam" Green

The Women's Air Jordan 4 Gets Dressed in "Seafoam" Green

Releasing just ahead of the spring season.

By Pauline De LeonJan 10, 2023

26,061 Hypes

5 Sneakers Releasing This Week: Converse TURBODRK, Air Jordan and adidas x Disney

5 Sneakers Releasing This Week: Converse TURBODRK, Air Jordan and adidas x Disney

Including a special women’s exclusive Air Jordan 5 Dunk.

By Navi AhluwaliaJan 9, 2023

2,470 Hypes

Celebrate Lunar New Year With These Sneaker Releases

Celebrate Lunar New Year With These Sneaker Releases

Ringing in the Year of the Rabbit.

By YeEun KimJan 7, 2023

22,802 Hypes

Every Sneaker in Jordan Brand's Upcoming SS23 Retro Collection

Including the classic Air Jordan 1 in “Black/White.”

By Navi AhluwaliaJan 6, 2023

10,057 Hypes

INTERVIEW: Teyana Taylor and Jordan Brand's Women's Collective on the Power of Women in Sport

“It’s important for us to be here and have representation,” says Teyana Taylor.

Presented by Jordan Brand Dec 23, 2022

2,388 Hypes

INTERVIEW: How Jordan Brand's New World of Flight Store Supports Its Community

We caught up with Jordan Brand’s EMEA VP GM, Sandra Idehen, to find out more.

Presented by Jordan Brand Dec 23, 2022

1,082 Hypes

Take an Official Look at the Air Jordan 1 Low OG "Year of the Rabbit"

Take an Official Look at the Air Jordan 1 Low OG "Year of the Rabbit"

Limited to 5,000 pairs only.

By YeEun KimDec 21, 2022

52,639 Hypes

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