Levi's and Jordan Brand's New Collaboration Is All about Denim and Sports
With a brand-new Air Jordan 3.
Levi’s and Jordan Brand are going all-denim everything this year, launching their new collaboration with a bang. Continuing their exploration of fashion through each other’s heritage, the nine-piece capsule focuses on elevated sportswear and denim. Though the mix is expected from the two brands, this collection brings something new to the table for lovers of both.
The collection has a distinct color story of black, red and white, with muted shades falling in between the big three. Merging house codes across apparel and footwear, the collab is fronted by a bold, red football jersey. Stitched with Michael Jordan’s No. 23 on the front and back, the shirt is covered in dual-branded emblems. “Air Jordan” and the brand’s Wings logo are embroidered into the stylish take on the NFL uniforms, with a Levi’s badge decorating the bottom of the jersey.
Continuing the sporty theme, a varsity jacket with reimagined letters adds a collegiate touch to the All-American drop. Graphics were pulled from both brands’ archives, including a cowboy-riding-bull patch nodding to Jordan’s iconic career with the Chicago Bulls.
Hoodies, tees and washed denim fill the rest of the collection, providing a perfect platform for the sneakers to take center stage. The Air Jordan 3 is remixed in dark wash denim with elephant print details. A red Jumpman and embossed Wings logo are offset by Levi’s Red Tab, finishing off the capsule with a unique, denim-wrapped flourish.
The Levi’s x Jordan collection will be available to purchase starting February 20 on the Levi’s website and select retailers.
In other news, Martine Rose’s FW26 collection is bringing back dandyism.
