Hailey Baldwin Just Became the New Face of This Cult-Favorite Beauty Brand

Hailey Baldwin Just Became the New Face of This Cult-Favorite Beauty Brand

The model joins Letitia Wright and Rosie Huntington-Whiteley as the new ambassadors of bareMinerals.

Rihanna Is Giving Away Every Single Fenty Beauty Killawatt Highlighter as a Set
Beauty

Rihanna Is Giving Away Every Single Fenty Beauty Killawatt Highlighter as a Set

Here’s how to make them yours.

The Museum of Ice Cream Is Launching a Sweet Makeup Collab With Sephora
Beauty

The Museum of Ice Cream Is Launching a Sweet Makeup Collab With Sephora

Sneak a peek at the collection, including a set of sprinkles-filled makeup brushes.

UPDATE: Here's When Too Faced's Clover Collection is Releasing
Beauty

UPDATE: Here's When Too Faced's Clover Collection is Releasing

As well as a Melted Clover II matte liquid lipstick in dusk pink.

This $15 USD Product Is the Answer to My Straight, Stubborn Eyelashes That Refuse to Curl
Beauty

This $15 USD Product Is the Answer to My Straight, Stubborn Eyelashes That Refuse to Curl

I’ve been doing it wrong all this time.

Here's Your First Look at KKW Beauty's New "Cherry Blossom" Makeup Collection
Beauty

Here's Your First Look at KKW Beauty's New "Cherry Blossom" Makeup Collection

Peep all the pink items dropping this month.

Urban Decay's Astronomy-Inspired Elements Eyeshadow Palette Drops Today
Beauty

Urban Decay's Astronomy-Inspired Elements Eyeshadow Palette Drops Today

Nineteen Fall-ready shades.

Cardi B Just Got a New Tom Ford Lipstick Named After Her
Beauty

Cardi B Just Got a New Tom Ford Lipstick Named After Her

Cardi B-eauty.

beautyblender Addicts Can Now Collect the Beloved Makeup Sponge in Every Color
Beauty

beautyblender Addicts Can Now Collect the Beloved Makeup Sponge in Every Color

How much do you want them all?

Christian Louboutin's New Metallic Eyeshadows Are Pretty Like Magic Wands
Beauty

Christian Louboutin's New Metallic Eyeshadows Are Pretty Like Magic Wands

Feast your eyes on the “Tape à l’Oeil” collection.

Kylie Cosmetics Is Dropping a 28-Shade Customizable Eyeshadow Palette
Beauty

Kylie Cosmetics Is Dropping a 28-Shade Customizable Eyeshadow Palette

Get it today.

Emily Ratajkowski Shows Us How to Achieve Selfie-Ready Makeup in 5 Minutes
Beauty

Emily Ratajkowski Shows Us How to Achieve Selfie-Ready Makeup in 5 Minutes

EmRata is a beauty pro.

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