The Ultimate Insta-Approved, It-Girl Labels to Shop This Summer
From cult faves like Peachy Den and Miista to newcomers like Feners and Sisterhood.
The season of summer is finally upon us and naturally, that means it’s time for a subtle wardrobe refresh. As fashion trends come and go, the it-girl uniform remains the same: quality basics, playful style and plenty of confidence. As we recently explored what it means to be an it-girl in 2024, we’re looking for the brands that capture that sense of effortless flair, cultivating an inclusive community of ultra-cool, creative and confident women.
This includes Spanish-based brands like Feners and Paloma Wool, rising UK labels like Peachy Den and House of Sunny and global favorites like With Jean and Miaou, each known for their own iconic products, unparalleled quality and unique designs that instil a sense of confidence and allure in all of us.
Read on to find out more about the Insta-approved, it-girl labels to shop this summer.
Miista
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London-based label Miista was founded in 2010 and rose to fame through its distinctive footwear offering, ranging from handmade leather boots to dainty sandals. After a few years, the brand introduced a selection of ready-to-wear and accessories and it’s since become one of the go-to labels for London’s fashion crowd.
With Jean
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With Jean was created by best friends Sami Lorking-Tanner and Evangeline Titilas in 2017, born from a desire to have nice pieces to wear with jeans. The brand is known for its sultry corsets and printed minidresses and recently debuted its first-ever pair of jeans.
Peachy Den
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UK-based brand Peachy Den was created by Isabella Weatherby back in 2019 and became famously known as a result of its signature Kernel Jumpsuit. Since then, it’s created a range of sellout pieces including the Cindy Top, Deba Dress and Mimi Cargos — worn by the likes of Olivia Dean, Maya Jama and more.
Feners
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Catalonian brand Feners is one you’ve likely come across on Instagram, known for its delicate prints, floaty dresses and reversible sets. Born from a beautiful friendship between its founders, Feners began as a footwear brand in 2017 and has since expanded into clothing and accessories.
Belle the Label
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Founded by Annabelle Noelle in 2016, Belle The Label is an Indonesian-based brand specializing in vintage-inspired swimwear, loungewear and apparel. With a focus on responsible design and craftsmanship, each of its pieces are patterned, cut, dyed, sewed and finished in Bali, Indonesia by artisans that are experts in their specific craft.
Susamusa
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UK label Susamusa began in 2020 as a Depop shop run by Asal Tehrani. Over the years, its signature designs have become known amongst celebs like Kendall Jenner and Bella Hadid and it’s flourished into a fully-fledged business. Drawing inspiration from Tehrani’s upbringing in a Persian household, the pieces tribute the strong women in her life.
Paloma Wool
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Barcelona-based label Paloma Wool has seen global success in the last few years. Created by Paloma Lanna, the brand comes from a family of fashion as Lanna’s mom also had her own store, and now aims to create delicate pieces inspired by movement and femininity, regularly showcasing at Paris Fashion Week.
House of Sunny
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London-based label House of Sunny was created by Sunny and Camilla Williams back in 2011 as a super-small independent brand. Now, it’s had numerous pop-ups across London, collaborations with Airbnb and Chillys and has its own permanent store in East London. Famed for its ‘Take a Trip’ jackets and Hockney dresses, the brand is a mainstay within the wardrobes of it-girls everywhere.
Sisterhood the Label
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Sisterhood focuses on creating timeless pieces that last, utilizing a fusion of recycled and deadstock fabrics. The brand offers a selection of minimal basics across knitwear, swimwear and shirting, designed to be worn for both casual occasions and dressed up evenings.
