Rapha and Patta Return with a Collection Celebrating Joy and Community
As the campaign puts it, it’s “all for the joy of the ride.”
After their first collaboration that spotlighted representation in cycling, Rapha and Patta are teaming up again — this time with a collection that celebrates the joy, freedom and community that two wheels can unlock.
At the heart of the drop is the phrase “Lobi Libi,” Surinamese for “Love Life.” It’s a reminder that cycling doesn’t have to be about data, distance, or speed. As Rapha’s Senior Partnerships Manager, Anna McLeod puts it, “We can all be guilty of watching the clock and measuring ourselves and our progress almost religiously — cyclists especially. But this Rapha and Patta collection is about being energised by, and finding happiness in simple things… It’s about getting out there just for the love of it.” If you’ve ever biked through London, you know that it’s not just a workout. It’s a way to see the city differently, connect and reset. Like run clubs, cycling builds community and opens up new parts of life — physically and emotionally.
The collection blends performance wear and street style, including bibs, shorts, t-shirts, hoodies and off-bike essentials that fit seamlessly into daily life. Visually, the campaign leans into candid street photography and the real energy of everyday movement. For those feeling like cycling is exclusive, Patta’s message rings loud: “The P is Still Free.” No fancy kit required — just a bike, “all for the joy of the ride.”
Rapha and Patta‘s latest collaboration is available for purchase on both brands’ websites from May 23. Click the gallery to see more images from the campaign.
For more sports news, read about Nike Football’s new national team kit.
