Perfumes

The Best New Beauty Launches of June 2022
Beauty 

The Best New Beauty Launches of June 2022

Dishing out the deets on the best of the best launches for the start of summer.
6,285 Hypes

Matthew M. Williams Debuts His First Perfume for Givenchy
Beauty

Matthew M. Williams Debuts His First Perfume for Givenchy

Joining the brand’s La Collection Particulière series.
1,180 Hypes

Byredo Teases Entry Into the Metaverse With RTFKT
Beauty

Byredo Teases Entry Into the Metaverse With RTFKT

Featuring customized “digital and physical scents.”
2,014 Hypes

Comme des Garçons Parfums Releases New Unisex Fragrance, "Zero"
Beauty

Comme des Garçons Parfums Releases New Unisex Fragrance, "Zero"

Representing “a radical expression of simplicity; a reset.”
1,506 Hypes

Byredo's "Mister Marvelous" Fragrance Campaign Stars Odell Beckham Jr.
Beauty

Byredo's "Mister Marvelous" Fragrance Campaign Stars Odell Beckham Jr.

“‘Mister Marvelous’ was always a project intended to celebrate great character, resilience and creativity,” said founder Ben Gorham.
729 Hypes

Sustainable Brand Haeckels Revives the Scents of Extinct Florals for New Perfume
Beauty

Sustainable Brand Haeckels Revives the Scents of Extinct Florals for New Perfume

Collaborating with CSM Student Tetsuo Lin to create a new future for fragrances.
1,520 Hypes

Costa Brazil Drops Its First-Ever Perfume
Beauty

Costa Brazil Drops Its First-Ever Perfume

Meet “AROMA.”
1,132 Hypes

Celebrity-Endorsed Fragrance Brand INTERNAL AFFAIRS Is Back With a 2.0 Version
Beauty

Celebrity-Endorsed Fragrance Brand INTERNAL AFFAIRS Is Back With a 2.0 Version

Back like it never left.
4,215 Hypes

Camila Cabello Is a Total Bombshell in Victoria's Secret's First Bilingual Campaign
Beauty

Camila Cabello Is a Total Bombshell in Victoria's Secret's First Bilingual Campaign

The brand is also set to launch an immersive pop-up at the High Line in New York City.
69,233 Hypes

Here Are the Best Spring Perfumes for Each Zodiac Sign
Beauty 

Here Are the Best Spring Perfumes for Each Zodiac Sign

Based on your sun sign’s personality and preferences.
5,418 Hypes

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