Vanillamace Is Officially in Her Perfume Era
The streamer is the newest face of Boy Smells.
Boy Smells has just announced Vanillamace as the face of its “Vanilla Era” perfume. In addition to reimagining the beloved fragrance, the streamer is also fronting a campaign inspired by the chic vibes of the scent. When it comes to the partnership, the brand cites Vanillamace’s unapologetic personality, tight-knit community and bold self-expression.
In addition to symbolizing new beginnings for “Vanilla Era,” the brand also says the collaboration marks a major transformation in the beauty world. “As the new face of [the] ‘Vanilla Era’ scent, Mace brings her signature humor, irreverence and internet-native perspective into the world of fragrance, signaling a shift in who gets to define beauty culture today,” the brand says in a press release.
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Described by the brand as “layered and subversive,” “Vanilla Era” is a modern twist on the classic vanilla fragrance. With notes of vanilla absolute, white tulip and black amber, the perfume is proof of how versatile vanilla scents can truly be — with both spicy and smoky notes blending for a bold and varied scent profile.
“Vanilla Era” retails for $78 USD and is available for purchase on the brand’s website.
In other news, E.l.f. partnered with basketball star Flau’Jae Johnson.
