Camila Cabello Is Global Ambassador of Tommy Hilfiger's Newest Scent
The star is spotlighting the “Freedom” Eau de Parfum.
Tommy Hilfiger has announced “Freedom” Eau de Parfum, its first new women’s scent in more than 10 years. For the campaign, Camila Cabello steps into the role of the brand’s newest Global Ambassador, chosen to represent the same optimistic and confident spirit Tommy Hilfiger has built its identity around since the ’80s. The fragrance itself makes use of clean amber, a scent category the brand hasn’t tapped into before.
Gordon von Steiner directed the accompanying campaign, which follows Cabello putting her own spin on Queen’s “I Want to Break Free” while dressed head to toe in the brand’s signature red. Inspired by the tag line “Make Every Moment Yours,” the brand says “Freedom” emphasizes both authenticity and self-expression.
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Perfumers Honorine Blanc and Alexandra Monet built the scent around top notes of lychee and dewy florals, a magnolia blossom heart, and a vanilla blue base. Meanwhile, the bottle pulls design cues straight from the Tommy Hilfiger archives too, featuring a heavy glass base, triangular shape and a red monogrammed cap.
“Freedom” retails for $99 USD and is available for purchase on the brand’s website.
In other news, DedCool just unveiled its new “Mocha Magic” fragrance.
