GUIZIO Has Entered the Fragrance Category
Introducing “Heaven Knows.”
New York fashion label GUIZIO is stepping into beauty with its first fragrance, “Heaven Knows.” The warm floral gourmand follows the brand’s growth from womenswear into footwear, handbags and its own stores, and also marks the first time the label’s world has been translated into scent.
Danielle Guizio stayed closely involved in the fragrance’s development, refining numerous iterations to land on a balance of delicacy, warmth and sensuality. The founder and creative director says the scent was a long-held dream because she has always seen the brand as more than clothing. “Scent is so closely connected to memory, emotion and the way we see ourselves,” Guizio says in a press release. “With ‘Heaven Knows,’ I wanted to capture that feeling of romance and inevitability.”
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The perfume opens with pear and black currant before moving into jasmine and orange blossom. It then settles into a base of tonka bean, praline and patchouli, a progression said to leave a soft, lingering impression on skin that becomes tied to memory.
“Heaven Knows” retails for $104 USD and will be available for purchase on the brand’s website starting November 12.
In other news, Miley Cyrus stars in Maybelline’s latest campaign.
