Tatcha

18 of the Coolest AAPI-Owned Beauty Brands That Put the "Hype" in Bae
Beauty

18 of the Coolest AAPI-Owned Beauty Brands That Put the "Hype" in Bae

From haircare down to nails — these are the brands you need in your IG shelfies.
40,639 Hypes

Tatcha's Latest Drop Is a "Silky" Retinol Alternative
Beauty

Tatcha's Latest Drop Is a "Silky" Retinol Alternative

For those who want the same retinol results without the extra fuss.
2,096 Hypes

The Best New Beauty Launches of September 2022
Beauty 

The Best New Beauty Launches of September 2022

Your ultimate guide to a fall vanity and top-shelf reset.
5,687 Hypes

16 of the Best Vitamin C Serums for Brighter, Glowing Skin
Beauty 

16 of the Best Vitamin C Serums for Brighter, Glowing Skin

Popular options from SkinCeuticals, The Ordinary, Drunk Elephant and more.
13,768 Hypes

Tatcha's New Silk Sunscreen Is Packed With Hyaluronic Acid
Beauty

Tatcha's New Silk Sunscreen Is Packed With Hyaluronic Acid

The SPF product doubles as a primer.
2,818 Hypes

Celebrate the Year of the Tiger With These Fashion and Beauty Releases
Fashion 

Celebrate the Year of the Tiger With These Fashion and Beauty Releases

Themed offerings from Gucci, Dior, ColourPop and more.
39,892 Hypes

The Ultimate 2022 Valentine's Day Gift Guide
Fashion 

The Ultimate 2022 Valentine's Day Gift Guide

Treat that special someone (or yourself) on the day of love.
22,247 Hypes

Tatcha's Kissu Lip Mask Gets a "Red Camellia" Makeover
Beauty

Tatcha's Kissu Lip Mask Gets a "Red Camellia" Makeover

Show your lips some love.
4,311 Hypes

Our Favorite Beauty Products of March 2021
Beauty 

Our Favorite Beauty Products of March 2021

HYPEBAE editors share their most-loved makeup and skincare of the month.
5,641 Hypes

100+ AAPI-Owned Fashion, Beauty and Home Brands To Shop Now
Fashion 

100+ AAPI-Owned Fashion, Beauty and Home Brands To Shop Now

Another way to show your support for the AAPI community.
8,480 Hypes

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