The Buzziest Beauty Products From AAPI Brands
From Tower 28 to Tatcha.
AAPI Heritage Month will be here sooner than you know it, which means now is the perfect time to spotlight all of the Asian American and Pacific Islander-owned beauty brands that are filling our routines with products that are just as innovative as they are effective. Whether you’re looking to find your new holy grail or gift someone beauty staples you know they’ll love, AAPI brands have just what you need.
Across skincare, makeup, hair and fragrance, there’s no shortage of cult-favorite beauty products from AAPI brands. While brands like Tower 28 and Tatcha are bringing us all of the skincare essentials we need for our much-needed self care routines, One/Size and Patrick Ta Beauty have got you covered with the viral setting sprays and blush duos your TikTok feed can’t get enough of.
Ahead, we outline some of the best beauty products from AAPI brands.
Skincare
Tower 28 SOS Hypochlorous Acid Spray
Known for its sensitive skin-friendly products, Tower 28 has become a go-to brand for everything from moisturizer to sunscreen. However, its SOS Spray, which is used to soothe stressed skin in order to prevent breakouts, has to be the most viral product in the brand’s lineup.
Glow Recipe Watermelon Glow Dew Drops Serum
Glass skin has never been easier thanks to Glow Recipe. Its Watermelon Glow Dew Drops have gained a reputation online for delivering glowing skin thanks to nourishing ingredients like niacinamide, hyaluronic acid and of course watermelon.
Tatcha Dewy Skin Cream
To finish off your skincare routine, lock in hydration with Tatcha’s beloved Dewy Skin Cream. Just like the rest of the brand’s products, the moisturizer is inspired by Japanese botanicals. Plus, it promises to reduce lines while giving your skin a gorgeous glow.
Makeup
Patrick Ta Major Headlines Blush Duo
No makeup look is complete without blush and Patrick Ta Beauty is delivering the super buzzy Major Headlines Blush Duo. Featuring both cream and powder blush, the two-in-one product comes in a plethora of versatile shades to match your mood.
Kulfi Lassi Lips Staining Lip Oil
Inspired by South Asian culture and the slow beauty approach, Kulfi offers a plethora of makeup products for every step in your routine. When it comes to lips, its Lassi Lips Staining Lip Oil is gaining popularity online for going on glossy and leaving behind a tranfer-proof stain that doesn’t require any touch-ups.
One/Size On ‘Til Dawn Setting Spray
If you need a setting spray that’ll lock your glam in place all day long, you need to try One/Size’s On ‘Til Dawn Setting Spray. As a major favorite among beauty fans, the setting spray claims to be waterproof and transfer-proof for up to 16 hours.
Hair
Fable & Mane HoliRoots Hair Oil
Drawing inspiration from generational Indian beauty secrets, Fable & Mane products are a must for your hair care journey. The HoliRoots Hair Oil in particular is a dream for nourishing roots and repairing damage before washing.
Emi Jay Angelstick Hair Smoothing Styling Stick
You might know Emi Jay for its adorable hair accessories, but the brand also brings multiple hair care products designed for effortless styling. When it comes to the Angelstick Styling Stick, it smooths flyaways while giving a moisturized hold — ideal for all of the slick-back enthusiasts.
Fragrance
PHLUR “Missing Person” Perfume
Chances are, you’ve either heard rave reviews about PHLUR‘s “Missing Person” Perfume, or you’ve smelled it firsthand on everyone you know. As a warm and spicy scent, it’s infused with intoxicating notes of skin musk, bergamot nectar and blonde wood.
Nette “Lemon Puff” Eau de Parfum
If you’re looking for a scent that’ll literally boost your mood, don’t sleep on Nette. Its “Lemon Puff” Eau de Parfum is scientifically backed to boost feelings of happiness and relaxation — plus it features decadent notes of lemon heart, meringue accord and vanilla bean.
