hince’s Second Skin Foundation Is My Go-To Makeup Product This Season
Beauty 

hince’s Second Skin Foundation Is My Go-To Makeup Product This Season

The formula is not only lightweight, but it also comes in the most aesthetic packaging.
7,468 Hypes

K-Beauty YouTuber Dawn Lee Dead After Two-Year-Long Cancer Battle
Beauty

K-Beauty YouTuber Dawn Lee Dead After Two-Year-Long Cancer Battle

The content creator was loved for her positive energy and down-to-earth personality.
77,939 Hypes

SUPEREGG Introduces Hydrogel Eye and Cheek Mask, Calm Movements
Beauty

SUPEREGG Introduces Hydrogel Eye and Cheek Mask, Calm Movements

Designed to give a smooth, egg-like finish.
3,173 Hypes

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.
Beauty

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.

Introducing the label’s “Rouge Holic” lipstick collection.
5,399 Hypes

innisfree Introduces Multipurpose Oil Control Powder
Beauty

innisfree Introduces Multipurpose Oil Control Powder

Housed in adorable compacts designed by homeware brand Dinotaeng.
4,815 Hypes

Rbow Is the Korean Body Care Brand Blending Beauty With Art
Beauty

Rbow Is the Korean Body Care Brand Blending Beauty With Art

The rising label offers unisex creams, nail lotions, perfumes and more.
4,131 Hypes

innisfree Launches New Jeju Color Picker Makeup Collection
Beauty

innisfree Launches New Jeju Color Picker Makeup Collection

Inspired by the camellia flower.
3,589 Hypes

The 7 Best K-Beauty YouTubers To Follow in 2021
Beauty 

The 7 Best K-Beauty YouTubers To Follow in 2021

From skincare gurus to makeup fanatics.
46,152 Hypes

K-Beauty Brand Dear Dahlia Launches Vegan Foundation in 35 Shades
Beauty

K-Beauty Brand Dear Dahlia Launches Vegan Foundation in 35 Shades

An airy makeup formula that doubles as skincare.
4,015 Hypes

'To All The Boys I've Loved Before' x Laneige Launch Two Custom Skincare Sets
Beauty

'To All The Boys I've Loved Before' x Laneige Launch Two Custom Skincare Sets

In anticipation of the franchise’s final chapter, ‘To All The Boys: Always and Forever.’
8,847 Hypes

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