Beauty

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.

Introducing the label’s “Rouge Holic” lipstick collection.

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940 Hypes

K-Beauty Brand HERA, Backed by BLACKPINK's Jennie, Is Now Available in the U.S.

Introducing the label’s “Rouge Holic” lipstick collection.

Seoul-based beauty brand HERA has finally made its way to the United States. The label has introduced its “Rouge Holic” collection to its American customers accompanied by a 2020 campaign starring BLACKPINK‘s Jennie.

“Jennie was selected as HERA’s ambassador since 2019. As a member of K-pop girl band BLACKPINK, Jennie is the right model for HERA,” the brand stated in a press release. “Not just because [of] her charming appearance but her passion and confidence to be herself fit HERA ‘s brand philosophy, which is ‘finding and expressing the confident and strong self and unique individual beauty that exists deep within oneself,’” it added.

The lipstick range features dense, rich hues of pink, red and brown created by “Brilliant Pigment Cutting” technology. The product’s texture arrives in a smooth finish, allowing the wearer to glide it on their lips with ease. Additionally, the lippies come with a sheer, subtle glow. If you’re looking for something to further accentuate your lip’s natural volume, HERA’s lipsticks are a must-have in your makeup collection.

HERA’s “Rouge Holic” lipsticks are now available to shop via Amazon. The brand is set to expand its U.S. offerings on April 22.

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