Your First Look at J.W.Anderson x Uniqlo's Spring/Summer 2018 Collection

Seaside cool inspired by the U.K.’s Brighton Pier.

By //Fashion

Following a hugely successful first collaboration, Japanese brand Uniqlo has teamed up with J.W.Anderson once again for a Spring/Summer 2018 collection.

Shot against Britain’s scenic Brighton Pier, the first campaign images offers a sneak peek at the upcoming range, which is inspired by the famed beach. Capturing the essence of the 1950s, a time when the Brighton Beach was one of tourists’ favorite summer getaways, the line is made up of a huge selection of unisex, British classics that fuse style and functionality. Among the mix we see striped tees and button-up shirts, a colorblock windbreaker, a romantic tartan skirt, a denim jacket as well as matching bucket hats.

Designer Jonathan Anderson speaks of the partnership in a press release,

“In the second collection of the collaboration, I’m looking for this idea of ‘British Summer,’ the idea of being on Brighton beach. Something which is very lightweight, very airy, with a lot of linen, and cotton that has a 1950’s subcultural movement. With a little bit of ease and something which is quintessential.”

The collection is set to arrive at uniqlo.com on April 19 at 9 p.m. EST, and in-store at Uniqlo locations beginning April 20. In the meantime, browse the gallery above to have your first look at the range.

Read Full Article
CampaignsUniqloJ.W. AndersonJ.W. Anderson x Uniqlo

You may also like

J.W. Anderson x Uniqlo Will Be Back for Spring/Summer 2018
Fashion

J.W. Anderson x Uniqlo Will Be Back for Spring/Summer 2018

Following the success of the Fall/Winter 2017 collaboration.
1,113 Hypes
Your First Look at the Doraemon x Takashi Murakami x Uniqlo UT Collection
Fashion

Your First Look at the Doraemon x Takashi Murakami x Uniqlo UT Collection

Including a cute plush toy.
5,464 Hypes
Here's Every Single Item From the JW Anderson x Uniqlo Spring/Summer 2018 Collection
Fashion

Here's Every Single Item From the JW Anderson x Uniqlo Spring/Summer 2018 Collection

Inspired by British heritage garments.
975 Hypes

What to Read Next

Nike's Blush Pink Classic Cortez Is for the Shy Girls
Footwear

Nike's Blush Pink Classic Cortez Is for the Shy Girls

A subtle “Particle Beige” stunner.
2,099 Hypes

Off-White™ Exclusively Released a New Industrial Belt in Fuchsia Pink
Fashion

Off-White™ Exclusively Released a New Industrial Belt in Fuchsia Pink

Virgil Abloh knows what we want.
1,486 Hypes

Why Ader Error Is Easily Korea's Most Exciting Design Collective
Fashion 

Why Ader Error Is Easily Korea's Most Exciting Design Collective

The Seoul-based fashion label makes more than just clothes.
3,459 Hypes


Go Behind-The-Scenes at HOPE's Genderless Fall/Winter 2018 Show
Fashion

Go Behind-The-Scenes at HOPE's Genderless Fall/Winter 2018 Show

An exclusive look from Stockholm Fashion Week.
428 Hypes

Serena Williams Will Return to the Courts Next Month
Sports

Serena Williams Will Return to the Courts Next Month

Set your calendars.
107 Hypes

Awkwafina Stars in Gap's New Logo Remix Campaign
Fashion 

Awkwafina Stars in Gap's New Logo Remix Campaign

The comedian and actress Bria Vinaite give us an exclusive scoop on the project.
1,898 Hypes

More ▾