This Magazine Covers Everything You Need to Know About Acne Studios
‘Magazine B’ explores the Swedish label.
Korean Magazine B is an ad-free publication that offers an independent look at well-rounded brands from across the globe, having previously covered giants like Vans, Rimowa, Lush Cosmetics and Netflix. For its 61st issue, the magazine looks at Swedish fashion house Acne Studios, famous for its Scandinavian minimalism and unique aesthetic.
The label was founded in 1996 by Jonny Johansson, and was launched as a small agency in Stockholm. Acne, or “Ambition to Create Novel Expression,” the label has set out to be a group with creative freedom, emphasized by the name. In 2006, the brand officially became Acne Studios, and has since established itself as one of the biggest contemporary fashion houses in the industry.
Peep outtakes from the issue above, and watch the short video on the brand below.
- Hypebeast Korea