Famous drugstore brand Maybelline has finally added six new shades of its popular Instant Age Rewind Concealer – and it is about time. The loved product has been around for a long period, and is not only a staple for makeup artists and enthusiasts alike, it is also incredibly affordable.
Maybelline revealed that the six new shades, “Ivory,” “Sand,” “Golden,” “Caramel,” “Tan” and “Hazelnut,” feature more undertones, and cater to both deep and fairer skin tones. This comes after Rihanna revolutionized the industry with her inclusive Fenty Beauty foundation range, which comes in 40 shades. Brands like Kylie Jenner‘s eponymous Kylie Cosmetics have also began selling a wider range of shades catering to a wider audience – and it is only a matter of time before more inclusive products surface.
For more budget-friendly makeup, don’t miss our beauty round-up on the best high-end products and their affordable dupes.
Introducing the 6 NEW shades of instant age rewind concealer! The new shades feature more undertones, deeper and lighter shades. From left to right: ‘ivory’ – now the lightest shade, ‘sand’, ‘golden’ – new warmer undertones for light/medium + medium skin tones, ‘caramel’, ‘tan’ and ‘hazelnut’ – new darker shades than the previous range! Get them all in stores and online at @target and @walmart! #mnyconceal