Maybelline

The Heritage of Maybelline's Iconic Great Lash Mascara
Beauty 

The Heritage of Maybelline's Iconic Great Lash Mascara

The signature pink-and-green tube that’s been passed down for generations.
38,294 Hypes

A Beauty Editor's Top 5 Favorite Mascaras
Beauty 

A Beauty Editor's Top 5 Favorite Mascaras

Tried-and-true formulas at every price point.
3,927 Hypes

Maybelline Names K-Pop Group ITZY Global Spokesmodels
Beauty

Maybelline Names K-Pop Group ITZY Global Spokesmodels

Promoting self-love, individuality and self-expression.
1,638 Hypes

Here Are the Best Makeup Dupes You Need to Know
Beauty 

Here Are the Best Makeup Dupes You Need to Know

High-end brands and their affordable alternatives.
46,139 Hypes

These Are the 9 Best Concealers for Your Under-Eye Dark Circles
Beauty 

These Are the 9 Best Concealers for Your Under-Eye Dark Circles

Our editors choose their favorites, from drugstore faves to luxe essentials.
56,870 Hypes

These Are the Top 10 Most Popular Lipsticks in the U.S.
Beauty

These Are the Top 10 Most Popular Lipsticks in the U.S.

Guess which brand took the top spot?
23,942 Hypes

Here Are the 10 Best Eyebrows Products of 2019
Beauty 

Here Are the 10 Best Eyebrows Products of 2019

Must-have items starting at $5 USD.
14,114 Hypes

The BAE Bulletin: Here's When and Where to Cop This Week's Best Drops
Footwear 

The BAE Bulletin: Here's When and Where to Cop This Week's Best Drops

Celebrate Valentine’s Day in style.
6,084 Hypes

The PUMA x Maybelline Makeup Collab Is Sporty and Sleek
Beauty

The PUMA x Maybelline Makeup Collab Is Sporty and Sleek

Look fierce when working out.
193,513 Hypes

The HYPEBAE Best: All the Makeup Products We Loved in 2018
Beauty 

The HYPEBAE Best: All the Makeup Products We Loved in 2018

Including 22 luxury and affordable options from Fenty Beauty, Dior Makeup and more.
199,618 Hypes

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