Maybelline

Zeina Is Weaving Her Cultural Identity Into Her Music and Her Beauty Routine
Beauty

Zeina Is Weaving Her Cultural Identity Into Her Music and Her Beauty Routine

“I hope the world is ready to see a new Arab pop star on the rise.”

A Beauty Editor's Top 10 Favorite Mascaras
Beauty

A Beauty Editor's Top 10 Favorite Mascaras

Tried-and-true formulas at every price point, from Maybelline’s “Great Lash” to Rare Beauty’s “Perfect Strokes.”

This Is Billie Eilish’s Viral Four-Step Lip Combo
Beauty

This Is Billie Eilish’s Viral Four-Step Lip Combo

Plus, her genius hack for getting long-lasting eyeliner.

The Biggest Celebrity Beauty Campaigns and Appointments of 2024
Beauty

The Biggest Celebrity Beauty Campaigns and Appointments of 2024

From Sabrina Carpenter to Willow Smith.

Peggy Gou Is Entering Her Beauty Era as Maybelline's New Global Ambassador
Beauty

Peggy Gou Is Entering Her Beauty Era as Maybelline's New Global Ambassador

The first order of business is remixing one of the brand’s cult classic lipsticks.

Diving Into Digital: Our Favorite Fashion NFT and Web3 Projects of July 2023
Fashion

Diving Into Digital: Our Favorite Fashion NFT and Web3 Projects of July 2023

From IoDF’s London’s Queer nightlife-inspired Barbie collection to the fierce RSTLSS collaboration between Paris Hilton and Charli Cohen.

Meet the $17 USD Skin Tint The TikTok Girlies Are Swearing by This Summer
Beauty

Meet the $17 USD Skin Tint The TikTok Girlies Are Swearing by This Summer

We love a skincare-makeup hybrid find that works.

Maybelline Is Under Fire by Transphobes Due to Partnership With TikTok Personality Dylan Mulvaney
Beauty

Maybelline Is Under Fire by Transphobes Due to Partnership With TikTok Personality Dylan Mulvaney

Remember folks, makeup has no gender.

The Heritage of Maybelline's Iconic Great Lash Mascara
Beauty

The Heritage of Maybelline's Iconic Great Lash Mascara

The signature pink-and-green tube that’s been passed down for generations.

Maybelline Names K-Pop Group ITZY Global Spokesmodels
Beauty

Maybelline Names K-Pop Group ITZY Global Spokesmodels

Promoting self-love, individuality and self-expression.

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