At a press event, McGrath shared that the new release will include an eyeshadow palette and 10 new MatteTrance lipsticks. All beauty items will be a part of the Unlimited Edition collection. She’s quoted:
I wanted my fellow beauty junkies to be able to shop the show while recreating the looks… in real time, direct from the runways, with the actual products and the real techniques that I will be sharing on social media.
The palette dubbed McGrath Mothership IV: Decadence encases 10 powder shadows. “2018 is all about indulging, inciting and inspiring acts of iconic artistry — and this palette helps make that possible,” shared McGrath. Standouts in the lipstick range include “Faux Pas,” a vibrant violet hue, “Candyflip,” a light red and “Full Blooded,” a rich maroon hue. The other colors are “Venus in Furs,” “Divine in Nude,” “Femmebot,” “Peepshow,” “Modern Woman,” “Vendetta” and “Soft Core.”
The entire range will be available on January 18 at patmcgrath.com. The lipsticks are priced at $38 USD each while the eyeshadow palette retails for $125 USD.