Supermodel-turned-philanthropist Natalia Vodianova has launched an exclusive promotion via her Elbi app which empowers millennials to get involved with philanthropy via social media. Elbi converts social engagement into $1 USD donations that can be used to purchase specialty items in the app’s LoveShop. For every action on the platform, LoveCoins are earned and this allows for the messages of charities and causes to spread in a viral fashion.
For the latest 24-hour special, the coveted 45 Duffel bag seen above will go to the user who accumulates the most LoveCoins. What are you waiting for? Download the Elbi app now to enter the race.