A few weeks ago, Balenciaga dropped a range of $267 USD keyrings designed to look like the typical air freshener tree. Now, the luxury label is facing a lawsuit from The CAR-FRESHNERCorporation for copying its signature car accessory, stating that the trees have become “staples of American culture, familiar to millions of consumers who encounter these products and marks in a wide variety of commercial contexts.”
According to The Fashion Law, the lawsuit also states that Balenciaga has released pieces “that are deliberately designed to replicate the plaintiffs.” The lawsuit comes after the Demna Gvasalia-led label has been accused of plagiarising a New York souvenir company, and criticism of the designer’s will to “copy others.” This time, The CAR-FRESHNERCorporation is looking to receive all profits from keychain sales so far, and notes that the design could confuse consumers, despite the drastic price difference.
Balenciaga has yet to comment on the lawsuit. Stay tuned for more information, and make sure to let us know your thoughts in the comments below.