Reebok Celebrates the Return of the Aztrek Sneaker with Frankie Collective's Sara Gourlay
Find out how you can win a custom capsule from the vintage label’s creative director.
Sportswear giant Reebok first introduced the Aztrek silhouette back in 1993. It was debuted as an “off-road runner” that highlighted experimental design and defied all expectations. Fast forward 25 years and the trainer is still bending the rules at every turn. Constructed with futuristic elements and a chunky design that highlights street style’s current fascination with the aesthetic, the nostalgic ’90s-style Aztrek is now reinvigorated for 2018.
To celebrate the re-launch of the OG favorite, Reebok Classic now introduces “Aztrek: 90s Re-Run,” a campaign that taps six different ’90s-raised tastemakers for a trailblazing content series. Each collaborator is shot on both video and photography and styled in rare vintage ’90s Reebok apparel that they have personally curated or customized. The result of this partnership is five unique “one-of-one” capsule collections that will then be made available on Reebok’s website for one lucky person to win. Among this lineup is none other than Sara Gourlay, creative director of beloved vintage rework imprint, Frankie Collective.
Along with pulling pieces from her own personal wardrobe, Sara also contributed hours worth of vintage shopping to build her own personal collection. Using Utah’s iconic slot canyons as a backdrop, Sara tells how the ’90s inspired her sense of style today, as well as how her interest in vintage shopping since childhood has inspired her work today with Frankie Collective.
You can view Sara’s full editorial campaign in the gallery above and can also watch her video below. You can find out how you can win Sara’s curated custom capsule at reebok.com, where you can also shop the Aztrek’s Fall/Winter 2018 styles, which start from $90 USD.
