Pepsi x PUMA Launch Exclusive Collab in Honor of the Suede's 50th Anniversary

The capsule also includes an apparel range.

Fashion
1,246 Hypes

Following its covetable Court Deluxe and clothing collection with FILA Korea back in 2017, Pepsi now returns with another collaboration. This time around, the iconic cola beverage has teamed up with PUMA for a footwear and apparel range. In honor of the Suede‘s 50th anniversary, the two brands present a dual-branded collection this is as nostalgic as it is refreshing. Bringing back heritage logos and color-blocking aesthetics inspired by Pepsi’s hallmark can design, each item creates a striking contrast of colors and is sure to turn heads.

For the collection, the Suede is reworked in both a blue and black colorway. On each, an old-fashioned Pepsi-Cola logo is boldly emblazoned across the entire side panel of the upper. Rounding off the look is, of course, branding on the tongue tag that includes both PUMA and Pepsi emblems. Pushing the streamlined aesthetic even further, the tonal midsole is color-matching according to the shoe’s palette. Complementing the footwear arrivals are a T-shirt and hoodie, rendered in the soft drink’s classic red, white and blue coloration.

You can view the Pepsi x PUMA lookbook in the gallery above. Stay tuned here as we find out more about the range’s official release date. For more refreshing news, don’t miss the announcement that Alexander Wang has partnered with Pepsi Black for a limited-edition can inspired by China’s massive counterfeit market.

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