Take a Nostalgic Stroll Through Suburban New Jersey in Lazy Oaf's Spring Campaign
“Sorry We’re Closed.”
London-based label Lazy Oaf has a real knack for transporting you to the dreamiest places in its campaigns. For Spring 2018, the brand takes a nostalgia-tinged trip to suburban New Jersey to showcase its wistful new wares.
Lensed by Beth Garrabrant and styled by Marissa Smith, the “Sorry We’re Closed” campaign follows a day in the life of a dweller in a desolate small town, which is juxtaposed by Lazy Oaf’s bold and playful pieces. Standout garments in this release include camo-print overalls, a black and white gingham minidress, a pink leopard print jacket and monochromatic splattered pants. In true Lazy Oaf style, there are also plenty of babydoll dresses, oversized sweatshirts and accessories to choose from.
Peep the full campaign above and shop the collection now at lazyoaf.com. Don’t forget to check the Lazy Oaf Betty Boop collection, too.
