Take a Nostalgic Stroll Through Suburban New Jersey in Lazy Oaf's Spring Campaign
“Sorry We’re Closed.”
London-based label Lazy Oaf has a real knack for transporting you to the dreamiest places in its campaigns. For Spring 2018, the brand takes a nostalgia-tinged trip to suburban New Jersey to showcase its wistful new wares.
Lensed by Beth Garrabrant and styled by Marissa Smith, the “Sorry We’re Closed” campaign follows a day in the life of a dweller in a desolate small town, which is juxtaposed by Lazy Oaf’s bold and playful pieces. Standout garments in this release include camo-print overalls, a black and white gingham minidress, a pink leopard print jacket and monochromatic splattered pants. In true Lazy Oaf style, there are also plenty of babydoll dresses, oversized sweatshirts and accessories to choose from.