GloRilla Stars In Savage X Fenty’s Spring Campaign
It all started with a DM.
If you’re a fan of Rihanna, you know she’s GloRilla’s biggest fan. So naturally, Savage X Fenty had to join forces with the Memphis rapper for its Spring campaign.
In the new campaign, the GRAMMY Award-winning musician for the Fenty umbrella showcases the new Sunray collection. Coined you very own “Glo up,” the new release encourages women to show up with their “natural beauty and bodaciousness,” the brand shared.
Releasing March 5, the Sunray Lace collection is “made from a unique lace fabric adorned with a vibrant floral print.” Featuring a gorgeous acacia pink color way, the sunlit lace is perfect for spring. In the lookbook above, the “TGIF” rapper wears the Sunray Lace Thong, Sunray Lace Teddy and the Sunray Lace Plunged Bra.
With prices ranging from $6 USD to $38 USD (£11.00-£40.00), Savage X Fenty remains loyal to its affordable roots. Also championing size accessibility, the Sunray line is available in sizes XS to 4X with bra cup sizes ranging from A to H.
The release is the first of many new drops with GloRilla on the cover. As of February 2025, the musician is partnered with Fenty Skin, Hair, Beauty and Savage X Fenty. At the time, she shared her excitement. “I’m beyond excited to be the first-ever joint partner for Fenty brands. Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all.”
For a closer look at GloRilla’s first Savage X campaign, explore the gallery above.
To shop, visit Savage X Fenty’s website.
In other news, Cou Cou Intimates expands its intimates line.
