Marc Jacobs Beauty has debuted 29 shades of its all-new Shameless foundation. The liquid formula promises to deliver medium buildable coverage that can be worn for up to 24 hours. The rich pigment is infused with broad spectrum SPF 25 but won’t cause flashback due to its innovative makeup. The foundation also includes snow mushroom and blue daisy extract which will keep the skin hydrated and plump throughout the day. For the best results, apply the foundation with the brand’s new Seamless liquid foundation brush which retails for $38 USD.