CHIMI Just Dropped All the Must-Have Eyewear for Spring
See the stunning “Reflections” campaign here.
Swedish eyewear label CHIMI has just debuted its Spring/Summer campaign, filled with a selection of seasonal sunglasses and shades for all occasions. Titled “Reflections,” the stunning campaign features two sets of twins to further illustrate the illusion, and emphasizing that “one pair is not enough.” Shot by fashion photographer Rami Hanna, the campaign tapped Danish twins Cecile and Amalie Moosgard as well as New York-based Jamaican twins Khorey and Torey McDonald to model the eye-catching sunglasses.
“We wanted to do something distinctive that shows our capacity as a start up in the fashion industry. We always strive to challenge our brand and our image, but keeping our identity of being a little crazy,” said CHIMI Head of Design Charlie Lindström about the campaign. The collection features six of the most classic shapes, arriving in ten different colors to match every mood and style of people’s lives. Created to allow customers to express themselves, the campaign is all about individuality.
If you’re looking to cop a pair of shades, head over to CHIMI’s new website, where the sunglasses retail starting at $99 USD. Peep the breathtaking campaign in the gallery above, and check out our Editor’s Pick featuring a pair of the sleek shades.