Yes, Alexander Wang Really Did Just Unveil a $995 USD Picnic Cooler
Summer’s never been so luxe.
Alexander Wang and Bella Hadid recently showcased their partnership with ice cream brand Magnum at Cannes Film Festival and in the brand’s short film, titled Take Pleasure Seriously. In the clip, Hadid is spotted plucking a delicious, chocolate Magnum lolly from an ultra-luxe black leather cooler and it turns out that the freezer-style bag is actually available to purchase – for a whopping $995 USD.
Inspired by the classic igloo mini playmate cooler, Alexander Wang turned the practical piece into a must-have fashion accessory. The boxy shape remains the same, with a logo-engraved carry handle at the top and the gold-plated stainless steel liner acts as a natural insulant that will be sure to keep your snacks cold (and chic) during any summer picnics. In true Alexander Wang style, the outer is completely covered in black leather, with Magnum’s signature emblem subtly debossed upon the side, with golden studs at the bottom completing the look. For those who’d like to double their money’s worth, the steel shell is removable so you can easily convert the cooler in to an actual handbag.
You can pre-order this cooler now at Alexander Wang’s web store – in other news, have you seen the Alexander Wang x adidas Originals SS18 campaign video?