Bella Hadid & Alexander Wang Star in Magnum Ice Cream's Short Film

They show us how to “Take Pleasure Seriously.”

Food
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Magnum has tapped another designer-model duo to face its latest campaign. Moschino and Cara Delevingne were previously featured but this year’s spot goes to Alexander Wang and Bella Hadid.

The two star in the brand’s Take Pleasure Seriously short film in which they unleash their playful side and indulge in the sweet ice cream. The clip begins with a traditional fitting, in which Wang helps Hadid into an asymmetrical black dress. She can’t resist the chocolate-covered treat and scoops up an extra for Alex to enjoy. They take over the shoot with the frozen pastry in hand without a care for the former shoot plans. The fun campaign will premiere at the Cannes Film Festival audience on May 10.

Peep the results from the shoot below. Also, be sure to peep Bella’s killer eyeliner look in Dior Beauty’s Spring 2018 campaign.

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