Fashion

Prada's Pre-Fall 2018 Campaign "imagined the imaginary"

Utilitarian background and bold hues.

4,206 Hypes

Prada's Pre-Fall 2018 Campaign "imagined the imaginary"

Utilitarian background and bold hues.

“A window into a different incarnation of the Prada woman” was the idea behind Prada‘s Pre-Fall 2018 collection, taking on a fantasy and dream-like aesthetic. Juxtaposing the functional and the feminine, the campaign is shot by Willy Vanderperre and captures the luxury collection in front of utilitarian backdrops with bold textures and hues. The “Prada warehouse” inspiration emphasizes the patterned and tailored pieces from the collection, and creates an idea of “the imagined and the imaginary.” The label lead by Miuccia Prada has been gaining a lot of traction throughout the past few months, with popular releases like the chunky Cloudbust sneakers as well as the return of the brand’s classic nylon bags. If you haven’t gotten on the Prada train yet, read our feature on why it should be the brand you’re wearing.

Showcasing everything from nylon bucket hats to bold and colorful sunglasses, the collection takes on a retro-futuristic element that is right on trend. Of course, the iconic Prada logo is also present throughout the collection, emblazoned across bags and accessories alike. Take a look at the dream-like campaign in the gallery above, and head over to Prada to read more about the collection.

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