Footwear

Reebok Unveils Its First Sustainable, Plant-Based Sneaker

Made with cotton and corn.

3.7K

Reebok Unveils Its First Sustainable, Plant-Based Sneaker

Made with cotton and corn.

Reebok officially launches its first product aligned with its “Cotton + Corn” sustainability products initiative. The Cotton + Corn program adds Reebok to the lineup of brands, who are vowing to create environmentally-friendly products. According to an official press release, the initiative “aims to produce footwear with ‘things that grow’ in order to create sustainable products.”

Titled the NPC UK Cotton + Corn, the offering is constructed from an upper made of 100-percent cotton. Notably the official colorway is dubbed “Natural/Corn.” The sneaker features a corn-based sole and insoles created from castor bean oil and tonal lacing. The trainer is currently the only footwear product on the market which has been certified as containing 75-percent, USDA-certified and bio-based content.

Bill McInnis, Head of Reebok Future shed light on the ongoing creation of sustainable products:

“Most athletic footwear is made using petroleum to create synthetic rubber and foam cushioning systems. With 20 billion pairs of shoes made every year, this is not a sustainable way of making footwear. At Reebok, we thought ‘what if we start with materials that grow and use plants rather than oil-based materials?’ By using sustainable resources as our foundation and then through ongoing testing and development we were able to create a plant-based sneaker that performs and feels like any other shoe.”

Reebok’s NPC UK Cotton + Corn is available at Reebok’s web store in limited quantities where it retails for $95 USD.

Read Full Article
Text By
Share this article

What to Read Next


Kim Kardashian & Sami Miro Star in the Latest YEEZY Campaign
Footwear

Kim Kardashian & Sami Miro Star in the Latest YEEZY Campaign

Featuring the YEEZY BOOST 350 V2 in “Butter.”

Disney Princesses Go Bad in Saint Hoax & Skim Milk's T-Shirt Collab
Fashion

Disney Princesses Go Bad in Saint Hoax & Skim Milk's T-Shirt Collab

Parody at its finest.

A$AP Bari Sues Sexual Assault Accuser for Defamation
Culture

A$AP Bari Sues Sexual Assault Accuser for Defamation

Following the dismissal of a recent investigation.

Get a Behind-the-Scenes Look at Beyoncé's 'Vogue' Cover Shoot
Fashion

Get a Behind-the-Scenes Look at Beyoncé's 'Vogue' Cover Shoot

Tyler Mitchell directs the stunning clip.

Carhartt WIP Is Having a Super Rare Sample Sale This Week
Fashion

Carhartt WIP Is Having a Super Rare Sample Sale This Week

Grab your wallet.

Pick up Gucci's Retro-Inspired Glitter Sunglasses Before They Sell Out
Fashion

Pick up Gucci's Retro-Inspired Glitter Sunglasses Before They Sell Out

Packed with head-turning details.

SZA Teases New Collaboration with Champion
Fashion

SZA Teases New Collaboration with Champion

Join the “Sustainability Gang.”

Mimi Wade Just Turned Your Favorite Childhood Toy Into Jewelry
Fashion

Mimi Wade Just Turned Your Favorite Childhood Toy Into Jewelry

All about Polly Pocket.

Don't Sleep on the Flip-Flop Street Style Trend – Here Are 5 Chic Sandals to Cop
Footwear 

Don't Sleep on the Flip-Flop Street Style Trend – Here Are 5 Chic Sandals to Cop

Alternatives for everyone.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.