Alexander Wang Has Partnered With Pepsi Black to Create a Limited-Edition Can
Soda, but make it fashion.
Alexander Wang is a man of many collaborations, having previously worked with giants like H&M, Beats by Dre, Evian and adidas – to name a few. Now, the designer has just teamed up with Pepsi for a drop of exclusive soda cans inspired by counterfeit culture and copyright infringement. In a retro-style infomercial video, the limited-edition design is seen, teaching consumers how to check for its authenticity. From logo to font, the quirky video makes fun of the huge counterfeit market in China, as the new beverage collaboration will only be sold in the region.
Get a closer look at the collaboration in the gallery above, and watch the commercial in the gallery below. If you live in China, shop your can over at Taobao. While you’re at it, don’t miss our exclusive editorial featuring Alexander Wang x adidas Originals drop 3 here.