Teaming up to release a football-inspired capsule collection.
With a new collection that features a metallic red iteration of the brand’s signature Morso boot.
In an exclusive conversation with Hypebae, the Puerto Rican trailblazer discusses culture and his latest partnership for fans.
“We have decided it’s time to pass the mic.”
50 Cent makes a surprise appearance.
Starring Dr. Dre, Kendrick Lamar, Snoop Dogg, Mary J. Blige and Eminem.
Here’s how to get your hands on the marshmallow-flavored cola.
Companies including State Farm, Cadillac and Uber Eats made headlines with noteworthy new ads.
A trip down marketing memory lane.
But only if the beverage company gets 2,021 re-tweets.
Or why not try the cola-scented sugar scrub or the Pepsi blue face mask?
Get your hands on the limited-edition beverage by entering the challenge via Twitter or TikTok.