Foot Locker has been tapped as the official sneaker sponsor of this year’s London Fashion Week Festival. Throughout the four-day festival, Foot Locker will be hosting a pop-up shop that will showcase the latest women’s pieces across sneakers and apparel available to purchase in-store and online. To launch the partnership, Foot Locker handpicked street style mavens Valentina Pegorer, Jodie la petite Frenchie and Christina Nadin to star in its Fashion Week street style campaign. The models are styled out in limited edition pieces made specially for Fashion Week. Each woman represents her hometown, which just so happen to be fashion capitals Milan, Paris and London, respectively. Your favorite brands have tweaked and updated their modern classics in light of the Fall/Winter 2018 season; sneaker fans will take note of new pieces from Fila, Puma, Nike, New Balance, and picks such as the adidas Falcon in two new color combinations of pink and neutrals, as well as a subtle dusty-rose update on the Nike Air Force 1s.
The London Fashion Week festival weekend features designer pop-ups, panel talks with industry insiders and catwalk shows.