A$AP Rocky Channels ‘90s Skate Nostalgia in His Latest PUMA Capsule
Dipping into the archives to pay homage to NYC subcultures.
A$AP Rocky and PUMA are officially running it back, tapping into raw ’90s skate and hip-hop nostalgia for their latest drop. Over three years into his tenure as PUMA’s Creative Director, Rocky is shifting the focus to an archival favorite: the PUMA Suede ‘94.
Arriving in a distressed navy colorway, the updated silhouette leans heavily into that vintage, broken-in aesthetic. Rocky elevates the vintage skate staple with a raw-edge padded tongue, a classic gum rubber sole, custom branding, and a metallic gold PUMA lace keeper. “This iteration of the Suede is my favorite – an homage to an OG Suede colorway – but adding gold details on the lace keeper and a gum rubber sole to give it my signature touch,” Rocky shared in a press release. “I chose to carry the washed effect throughout to give them a slightly worn-in feel.”
Rounding out the footwear release is curated apparel that brings the archival sneaker to life. Reaching deep into the brand’s ’90s celebrity style archives, Rocky revived the iconic PUMA No. 1 logo tee and hoodie, replicating era-specific fits, fabrics and vintage graphic treatments.
To put the capsule into motion, Rocky stepped into the director’s chair for a campaign shot in Berlin and lensed by Spyder, highlighting the silhouette’s enduring grip on global youth culture. To celebrate the launch, the multi-hyphenate is also hosting a ’90s-themed NYC rave, paying tribute to the subcultures that defined the sneaker.
The A$AP Rocky x PUMA Suede ‘94 collection is available to purchase now on the PUMA website and select retailers.
In other news, Simone Rocha and Crocs unveiled their final collaboration.
