Nike‘s recent obsession with logo-mania couldn’t have come at a better time, since the ’90s revival remains in full swing. This Air Max 97 follows on from the heavily-branded “Just Do It” pack but features a more subtle nod to the sportswear giant’s heritage.
Dropping in a Fall-ready, nude tan colorway, the sneakers boast that trademark wavy upper in a mix of pebbled leather and textile. Tonal laces and a tab on the tongue add to the timeless appeal, with an Air Max branded heel tab in black bringing a slight contrast. A black Swoosh on the tongue, and a scattering of Swooshes and Air text branding on the lateral side ensure these kicks stay on trend. Rounding out the look is a crisp white midsole with exposed Air Max bubbles and repeated branding throughout, and a black outsole.
This Air Max 97 is slated to release sometime in the next month at Nike.com, where it will retail for $160 USD. Stay tuned for updates and in the meantime, take a look at these logo-stamped Air Force 1s.