UPDATE: Following up on its earlier announcement, ColourPop reveals that the new BFF Mascara will come in a rainbow variety of shades in addition to the classic “Black on Black.” The six head-turning colors include “Left on Red,” “Kiss N’ Teal,” “Pink Inc.,” “Blue Ya Mind,” “Golden Boy” and “Purple Prose.” Take a look at each shade in the gallery above.
Like the original black shade, these colorful mascaras will also retail for $8 USD each. Expect to pick up your favorites exclusively at ColourPop.
Named the BFF Mascara, the latest addition to the makeup brand promises to lengthen and volumize lashes while also giving them an instant lift. Packaged in a travel-friendly tube, the mascara is designed with a twisted nylon fiber brush that’s constructed to comb through each lash from the root to the tip.
Priced at an accessible price point of $8 USD, the BFF Mascara will become available at ColourPop’s website on January 24.
While you’re at it, check out 10 of the best mascaras on the market according to HYPEBAE readers.
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?Meet your new BFF. She is not a regular friend, She is not just your best friend. She is your new BEST FRIEND FOREVER. ? BFFs are not made overnight. We spent 13 months in the lab creating and trying over 5000 combinations of brushes and formulas to come up with our new BFF mascara. We hope you love her as much as we do. Leave a ? below if you are one of the many who have asked for this? #BFF #Colourpopme #Mascara #wehearyou