Mascara

10 New Skincare and Makeup Product Launches You Missed This Fall
Beauty 

10 New Skincare and Makeup Product Launches You Missed This Fall

From a hand cream to an exfoliating bar, meet our new beauty favorites.
1,529 Hypes

Lancôme Introduces New Lash Idôle Mascara With Zendaya
Beauty

Lancôme Introduces New Lash Idôle Mascara With Zendaya

Arriving with a brush applicator designed to reach every single lash.
989 Hypes

Preview Marc Jacobs' Cherry-Themed Holiday Makeup Collection
Beauty

Preview Marc Jacobs' Cherry-Themed Holiday Makeup Collection

Meet “Very Merry Cherry.”
4,522 Hypes


UOMA Beauty Launches Drama Bomb Mascara With Campaign Encouraging Everyone to Vote
Beauty

UOMA Beauty Launches Drama Bomb Mascara With Campaign Encouraging Everyone to Vote

Arriving with a limited collection of face masks designed by Adolfo Sanchez.
504 Hypes

Meet espressoh, the Brand Creating Caffeine-Infused Beauty Goods
Beauty

Meet espressoh, the Brand Creating Caffeine-Infused Beauty Goods

A combination of your two favorites – coffee and makeup.
1,050 Hypes

Byredo To Launch Makeup, Multipurpose Sticks of Color
Beauty 

Byredo To Launch Makeup, Multipurpose Sticks of Color

In collaboration with Isamaya Ffrench.
3,327 Hypes


Make Your Eyes Pop With Hourglass' New Unlocked Instant Extensions Mascara
Beauty

Make Your Eyes Pop With Hourglass' New Unlocked Instant Extensions Mascara

Delivering intense length, lift and definition.
546 Hypes

Keep Your Lashes Healthy and Voluminous With Kosas' The Big Clean Mascara
Beauty

Keep Your Lashes Healthy and Voluminous With Kosas' The Big Clean Mascara

A makeup product that promotes hair growth with ingredients like castor oil.
755 Hypes

The Best New Makeup and Skincare Products To Try This Summer
Beauty 

The Best New Makeup and Skincare Products To Try This Summer

Your guide to this season’s must-have beauty launches.
2,069 Hypes

Model Salem Mitchell Talks Self-Care, Beauty Favorites and Her Quarantine Rituals
Beauty 

Model Salem Mitchell Talks Self-Care, Beauty Favorites and Her Quarantine Rituals

In a conversation from her Los Angeles home.
2,482 Hypes

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