Mascara

The 5 Best Waterproof Mascaras for Smudge-Free Summer Makeup
Beauty 

The 5 Best Waterproof Mascaras for Smudge-Free Summer Makeup

Including budget-friendly options and luxe picks.
596 Hypes

Coca-Cola x Morphe Join Forces for Co-Branded Makeup Collection
Beauty

Coca-Cola x Morphe Join Forces for Co-Branded Makeup Collection

Arriving as part of the “1971 Unity Collection” celebrating Coke’s iconic Hilltop commercial.
999 Hypes

Byredo Introduces New Makeup Goods for Spring 2021
Beauty

Byredo Introduces New Makeup Goods for Spring 2021

A waterproof mascara, eyeliner and eyeshadow palette.
859 Hypes

Dior Makeup Takes Inspiration From Desert Dunes for Summer 2021 Collection
Beauty

Dior Makeup Takes Inspiration From Desert Dunes for Summer 2021 Collection

Eyeshadow palettes, bronzers, lip products and more.
2,060 Hypes

Glossier Celebrates Its Best-Selling Lash Slick Mascara With Creative Campaign
Beauty

Glossier Celebrates Its Best-Selling Lash Slick Mascara With Creative Campaign

Highlighting its customers’ feedback on the makeup product via movie trailer-inspired visuals.
1,395 Hypes


innisfree Debuts All-Vegan "Simple Label" Makeup Line
Beauty

innisfree Debuts All-Vegan "Simple Label" Makeup Line

A tinted moisturizer, lip balm and mascara to complete that effortlessly natural look.
907 Hypes

10 New Skincare and Makeup Product Launches You Missed This Fall
Beauty 

10 New Skincare and Makeup Product Launches You Missed This Fall

From a hand cream to an exfoliating bar, meet our new beauty favorites.
1,835 Hypes

Lancôme Introduces New Lash Idôle Mascara With Zendaya
Beauty

Lancôme Introduces New Lash Idôle Mascara With Zendaya

Arriving with a brush applicator designed to reach every single lash.
1,506 Hypes

Preview Marc Jacobs' Cherry-Themed Holiday Makeup Collection
Beauty

Preview Marc Jacobs' Cherry-Themed Holiday Makeup Collection

Meet “Very Merry Cherry.”
4,779 Hypes

UOMA Beauty Launches Drama Bomb Mascara With Campaign Encouraging Everyone to Vote
Beauty

UOMA Beauty Launches Drama Bomb Mascara With Campaign Encouraging Everyone to Vote

Arriving with a limited collection of face masks designed by Adolfo Sanchez.
598 Hypes

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