Mascara

Hermès Beauty's First Eye Makeup Collection Gives Nothing but an Eyeful of "Le Regards"
Beauty

Hermès Beauty's First Eye Makeup Collection Gives Nothing but an Eyeful of "Le Regards"

The latest edition boasts six eyeshadow palettes, mascaras and makeup tools.
4,085 Hypes

The 6 Best Beauty Drops of August That Deserve "The Hype"
Beauty

The 6 Best Beauty Drops of August That Deserve "The Hype"

These are your much needed pre-fall essentials.
3,060 Hypes

Selena Gomez's Viral Tweezer-Mascara Combo Is the Key To Achieving the "Doll-Lash" Look
Beauty

Selena Gomez's Viral Tweezer-Mascara Combo Is the Key To Achieving the "Doll-Lash" Look

Is this what Kim Kardashian did in the 2010s???
8,839 Hypes

Kylie Cosmetics Is Set to Launch Its First Ever Mascara
Beauty

Kylie Cosmetics Is Set to Launch Its First Ever Mascara

Coming to you on April 6.
5,506 Hypes

"Mascara Cocktailing" Is the TikTok Approved Way to Enhance Your Lashes
Beauty

"Mascara Cocktailing" Is the TikTok Approved Way to Enhance Your Lashes

We’ll take it dirty, with extra length and heavy on the volume.
3,278 Hypes

Zendaya's Doll Lashes at the 2023 SAG Awards Were the Result of "Lash Pinching"
Beauty

Zendaya's Doll Lashes at the 2023 SAG Awards Were the Result of "Lash Pinching"

It’s giving Twiggy realness.
1,163 Hypes

This $33 USD Mascara Is the Key to Kim Kardashian’s Infamous XXL Lashes
Beauty

This $33 USD Mascara Is the Key to Kim Kardashian’s Infamous XXL Lashes

“Y’all better come get one of these.” — Kim K, probably.
17,432 Hypes

Byredo's "First Emotions" Makeup Collection Sets the Center Stage for "Drunk in Love" Glam
Beauty

Byredo's "First Emotions" Makeup Collection Sets the Center Stage for "Drunk in Love" Glam

The first drop of the year under the creative direction of Lucia Pica.
14,958 Hypes

The Key to Hailey Bieber’s Fluttery Lashes Is This $26 USD Miracle Mascara
Beauty

The Key to Hailey Bieber’s Fluttery Lashes Is This $26 USD Miracle Mascara

And it’s a sure cult fav.
2,806 Hypes

Pat McGrath Labs X Star Wars Collection Is Galactically Delicious
Beauty

Pat McGrath Labs X Star Wars Collection Is Galactically Delicious

“May the glam be with you.” — Luke Skywalker, probably.
1,145 Hypes

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