Mascara

Marc Jacobs Beauty Debuts SS20 Runway-Inspired Makeup Sets
Beauty

Marc Jacobs Beauty Debuts SS20 Runway-Inspired Makeup Sets

Limited-edition kits featuring eyeshadows, lipsticks and more.
418 Hypes

The BAE Bulletin: Here's When & Where to Cop This Week's Best Releases
Footwear 

The BAE Bulletin: Here's When & Where to Cop This Week's Best Releases

Drops from Nike, adidas Originals, MAC and more.
3,521 Hypes

KITH Women Director Jackie Kim on the Inspiration Behind KITH x Estée Lauder's New Beauty Collab
Beauty 

KITH Women Director Jackie Kim on the Inspiration Behind KITH x Estée Lauder's New Beauty Collab

A makeup kit celebrating women and “generational beauty.”
2,988 Hypes


Anastasia Beverly Hills is Launching Its First-Ever Mascara
Beauty

Anastasia Beverly Hills is Launching Its First-Ever Mascara

A water-resistant and long-lasting formula that adds extra volume and length.
656 Hypes

Show Your Eyelashes Some Love With Gucci Beauty's New Mascara L’Obscur
Beauty

Show Your Eyelashes Some Love With Gucci Beauty's New Mascara L’Obscur

“It builds and builds, for eyes that are everything.”
1,121 Hypes

Recreate Feline Beauty With Burberry's Cat Lashes Mascara
Beauty

Recreate Feline Beauty With Burberry's Cat Lashes Mascara

Top off your cat eye.
852 Hypes


Model Vincent Beier on Breaking Gender Boundaries in Fashion and Beauty
Beauty 

Model Vincent Beier on Breaking Gender Boundaries in Fashion and Beauty

The Danish model talks about his personal style and using his voice to empower young people.
2,145 Hypes

Rihanna Just Quietly Launched Fenty Beauty's First Mascara
Beauty

Rihanna Just Quietly Launched Fenty Beauty's First Mascara

The Full Frontal Mascara is now available for pre-order.
6,938 Hypes

How to Sweat-Proof Your Makeup For New Year's Eve, According to Makeup Artists
Beauty 

How to Sweat-Proof Your Makeup For New Year's Eve, According to Makeup Artists

Skin prep is the key.
3,551 Hypes

The HYPEBAE Best: 20 Makeup and Skincare Products We Loved in 2019
Beauty 

The HYPEBAE Best: 20 Makeup and Skincare Products We Loved in 2019

A list of game-changing products that our editors discovered this year.
10,716 Hypes

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