Virgil Abloh Unveils His First Campaign for Louis Vuitton
The SS19 imagery explores life’s three phases.
Having already taken a look at Virgil Abloh‘s Louis Vuitton pop-up in Miami, the fashion house now unveils the designer’s very first campaign. Debuting for Spring/Summer 2019, Virgil sheds light on his core beliefs and values. Revealed via tableaux from three different phases (slated to roll out from January until March), the multimedia campaign delves into the concepts of “individual perception and evolvement through lenses of inclusivity,” as explained in a press release. Tapping into the very ethos of Louis Vuitton, which celebrates travel and internationality, the visuals showcase an outlook that is very much global.
The first stage is “Infancy, Childhood and Adolescence,” and celebrates the formative years in which a man’s identity and wardrobe are developed. Following this period is “The Painter’s Studio,” which is inspired by French realist painter Gustave Courbet’s 1855 oil painting of the same name. In the centre of the modernized image is none other than the Artistic Director himself, surrounded by models and members of his team alike. The last stage is “School Teens,” which depicts snapshots of teenagers in group situations. The commentary here, of course, is to underscore the importance of these years in molding a man, from boyhood to adulthood.
You can take a closer look at the images from Louis Vuitton’s SS19 campaign in the gallery above. To see more from the luxury label, don’t miss our photo diary with Ava Nirui as she takes us behind-the-scenes of Louis Vuitton Men’s FW19 show in Paris.
