Fashion

Take a Look at Burberry's Fiery Chinese New Year 2020 Campaign

The new collection is covered with a limited-edition Thomas Burberry Monogram motif.

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3,366 Hypes

Take a Look at Burberry's Fiery Chinese New Year 2020 Campaign

The new collection is covered with a limited-edition Thomas Burberry Monogram motif.

In celebration of the upcoming Year of the Rat, Burberry has just released its Chinese New Year 2020 campaign. Shot by photographer Leslie Zhang, the shoot highlights the fashion house’s new collection infused with vivid red hues, featuring refined tailoring and sports-themed garments.

Key items also include new iterations of Burberry’s iconic Union sneaker and the Lola bag. In addition, the capsule features a limited-edition Thomas Burberry Monogram motif throughout, inspired by the Chinese zodiac and designed with original illustrations. Take a look at the entire campaign in the gallery above starring brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan.

Burberry’s Chinese New Year collection is now available for purchase worldwide in select stores. In related news, check out Dior’s Lunar New Year capsule collection set to release on January 25, 2020.

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