For its latest campaign, Calvin Klein has tapped a star-studded cast to model the label’s new underwear range. Starring Kendall Jenner, Shawn Mendes, Noah Centineo, A$AP Rocky, Anna Ewers and more, the campaign is shot by Glen Luchford.
The new video pays homage to ’80s and ’90s Calvin Klein campaigns, depicting the cast wearing the CK collection and showcasing it in casual, intimate settings. Twitter also reacted to the campaign, specifically Shawn Mendes, who “broke the internet,” according to fans.
Take a look at the campaign below which features the song “True Faith” by New Order, and see all the campaign snaps above.
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OUR NOW. #MYCALVINS ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Youth. Discovery. The spirit of right Now: introducing our #Spring2019 #CALVINKLEINJEANS and #CALVINKLEINUNDERWEAR campaign — featuring @shawnmendes, @ncentineo, @asaprocky, and @kendalljenner. Shot and directed by @_glen_luchford. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ See more at CALVINKLEIN.COM [link in bio]⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Music: “True Faith” by New Order