Fashion

Shudu, the Digital Model, Fronts ellesse's SS19 Campaign

The CGI influencer takes on ’90s sportswear.

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1,662 Hypes

Shudu, the Digital Model, Fronts ellesse's SS19 Campaign

The CGI influencer takes on ’90s sportswear.

If you thought the CGI influencer takeover had quietened down in 2019; you’re wrong. Although digital models were a huge talking point last year, what with Lil Miquela gracing the front covers of magazines and acting as a muse for Pat McGrath, the hype died down – or at least we thought it did. Now, digital model Shudu, who has previously “modelled” for Balmain, has been revealed as the star for sports brand ellesse’s SS19 campaign.

The vibrant campaign titled “#MyStyleMyRules” features Shudu alongside her IRL muse, Misty, as well as other real-life influencers like Magnus Ronning and urban explorer Harry Gallagher. Take a look at some of the imagery above and shop the ’90s-inspired pieces now at the ellesse web store.

In related retro news, have you seen the new PlayStation Classic?

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