Nike's Latest Air Max 1 Is Turning "Atomic Violet"

Happy Air Max month!

Footwear
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Air Max month is in full swing, so prepare to see Nike releasing a slew of new sneakers over the next few weeks, like this sweet “Atomic Violet” Air Max 1.

The now-iconic upper boasts a mixed-material finish, with panels of “Sail” white leather complemented with textile patches in white and contrasted by a soft purple suede that runs along the perimeter of the trainer, above the midsole. The signature Swooshes on the sides also get a lilac-toned update that’s matched by the insole and branding on both the heel and tongue. Completing the sleek yet stylish sneaker is a crisp white midsole, visible Air Max bubble and a black outsole.

Peep the on-trend Air Max 1 “Atomic Violet” in the gallery above; you can cop a pair for yourself for $100 at Nike’s web store and select Swoosh accounts this month. Don’t forget to check out Nike’s recent “Black Leopard” pack, too.

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