Louis Vuitton has announced the launch of its new unisex fragrance, Les Colognes. The collection include three unique scents that are inspired by nature. Master perfumer Jacques Cavalier Belletrud crafted each one using a mix of precious and exclusive raw materials to embody the effortless spirit of California.
“Sun Song,” “Cactus Garden” and “Afternoon Swim” are meant to transport the wearer to the sunny state. In addition to the fragrance collection, Louis Vuitton will be releasing a special fragrance carrying case covered in artwork by multimedia artist Alex Israel. There is an individual case as well as a trunk to fit all three.
Louis Vuitton’s Les Colognes will be available on April 4 online and in stores. Preview the new fragrances above.